Project: Inside Amazon Logo, Branding, and UX

Client: Amazon

Creative Directors: Zach Roy, Dan Jensen

Creative/UX direction and design for Amazon’s internal website, Inside Amazon.

This is the nearly full document, with certain sections omitted due to confidentiality. Developed over the course of 2 years in parallel with updates to the overall Amazon branding. This guide set out to create the visual standard for all Amazon internal communications.