Things Every Amazonian Should Know Newsletter

Things Every Amazonian Should Know Newsletter

Things Every Amazonian Should Know is an internal newsletter at Amazon that is sent every Thursday to every corporate employee in the U.S. The newsletter itself was hastily put together with outdated graphics, barely functioning html, and no analytics. I was tasked with creating an overhaul of its visual system and to build a new email template to be utilized both for U.S. and international newsletters.

The first steps taken was shortening the name of the newsletter in the header and creating illustrations around various “things” of Amazon culture. Once created, we moved forward with creating a layout that would feature short, snackable, sections for each article, linking to the larger articles hosted on Amazon blogs.

The newsletter is currently live in the U.S. and an example can be seen below. It is scheduled to launch Q1 2020 in India, China, and the United Kingdom.