2018 Post-Prime Day Celebration Concert
Amazon holds a major internal event after Prime Day every year. In 2018, the event was a private concert held in Seattle’s CenturyLink Field. Drawing inspiration from the Prime Day assets which is created using hand-crafted miniatures made from cardboard, I illustrated and animated a boombox for use in posters, stage visuals and backstage credentials.
Amazon activated and leveraged the artwork in multiple ways, applying it to stickers, Snapchat filters and menu boards throughout the stadium.
Employee reaction was overwhelmingly positive, with the artwork featured in many social posts made by employees using the #bepeculiar tag.