Amazon Bring Your Parents to Work Day!
Amazon has now held a Bring Your Parents to Work Day for three consecutive years. This was the first year I was brought in and was given free reign to create the new visual styling for all participating campus locations. As we do at Amazon, I worked backwards with a concept of what would be helpful to parents throughout that day. My team came up with the idea of using a newspaper to be handed out at all locations with info for events, helpful articles about campus and whatever else we could put in there. With that, I designed a new logo, 40 page newspaper, event poster and style guide inspired by vintage newspapers and packaging with a modern Amazon flair. With the style guide and event poster, my team was able to create collateral items, (signage, digital screens, promotional materials) to be used throughout the event.
The Seattle event drew over 7,000 parents and took place on September 14th, 2018. The newspaper was extremely well received with the compact design and sectionals with info to each area. We found that parents were able to navigate campus much easier and questions to staff were reduced dramatically.