Amazon was set to hold it’s Global All-Hands on March 19th, 2020. Zach Roy was tasked with creating the branding for the event. Sadly, with the Corona virus pandemic of 2020, the All-Hands meeting was canceled in the early stages of planning. The key image was completed and production into other assets was about to begin when it was canceled.
The All-Hands was based around the middle mile of Amazon deliveries. The concept Zach Roy had come up with was based around the vehicles that make this possible. Using minimalist style illustrations and chevrons to create movement, the meetings visuals would implement this throughout.